What Is Easy Digital Downloads MailPoet?
The Easy Digital Downloads MailPoet extension connects your digital product store powered by EDD with MailPoet, a popular WordPress email marketing plugin. This integration enables store owners to associate one or more MailPoet email lists with individual downloads (products), so customers can opt-in to newsletter subscriptions at checkout or be automatically subscribed based on what they purchase.

Why Choose Easy Digital Downloads MailPoet?

• Opt-In at Checkout – Display a customizable newsletter signup checkbox on the checkout page, which customers can select to subscribe to your newsletter.

• Automatic List Association – Link specific MailPoet lists to individual downloads, allowing subscriptions that are targeted by product.

• Global Newsletter Option – Enable a global signup list option so all customers can opt in regardless of purchase.

• Easy Setup and Control – Enable or disable the extension via a simple toggle in EDD settings, customize signup checkbox labels, and manage list associations directly from the product edit screen.

• Growing Your Audience – Efficiently grow segmented mailing lists based on purchase behavior, improving targeting and personalization for email marketing campaigns.

• No External APIs Needed – MailPoet is a WordPress plugin itself, so all email list management and sending happens inside your WordPress dashboard.

• Flexible for Multiple Lists – Associate multiple lists per product while presenting customers with a single signup option.

How It Works

1. Install MailPoet and This EDD Extension – Ensure MailPoet (version 3 or higher) is installed first, then add the EDD MailPoet extension.

2. Configure Settings – Go to WordPress Dashboard > Downloads > Settings > Marketing > MailPoet and enable the newsletter signup checkbox on checkout.

3. Associate Lists to Downloads – In the edit page of each download, assign one or more MailPoet lists that customers will be subscribed to when purchasing that product.

4. Customers Subscribe During Checkout – Buyers see the newsletter signup checkbox and can subscribe while completing their purchase.

5. Grow Segmented Lists Automatically – Your mailing lists update in real time with new subscribers tied to specific products or the global list.

By integrating Easy Digital Downloads with MailPoet, store owners benefit from a smooth way to grow targeted email lists directly through purchase activity, helping enhance email marketing effectiveness and customer engagement without complex setups or third-party services.

Additional integration options with tools like WP Fusion and FuseWP enable advanced automation, tagging, and syncing features for users seeking even deeper connections between EDD and MailPoet.